CV Stephen Renou
EDUCATION
2006
VEGA BRAND COMMUNICATIONS SCHOOL
- Completed a course in Copywriting and Art Direction with distinction
2001
AAA SCHOOL OF ADVERTISING
- Postgraduate diploma in Integrated Marketing Communications specialising in Brand Management, completed with distinction
UNIVERSITY OF KZN, PMB
- Bachelor of Social Science, majoring in Marketing and Psychology with dean’s commendation
EXPERIENCE
April 2008 – Current
AGILE - Freelance Copywriter
- Write copy for identities, product names, product descriptors, packaging, print, radio, email, website and promotional campaigns for a number of Unilever brands.
April 2008 – May 2009
OSCAR TANGO - Copywriter
- Wrote copy for print, advertorials, email, web, viral, promotional campaigns and competitions as well as long copy for brand publications.
- Involved in campaign strategies and the management of a junior writer.
May 2006 - March 2008
AGILE - Copywriter
- Wrote copy for identities, product names, product descriptors, packaging, print, radio, email, website and promotional campaigns.
- Organised and directed photo shoots for Sunsilk.
- Wrote research discussion guides and campaign strategies.
March 2003 – Nov 2005
HARRIS INT. London) - Market Research Executive
- Worked on marketing communications projects for various international clients including BT, Vodafone, Nokia, Marks and Spencers, Morgan Stanley and Royal Mail.
- Conducted qualitative field research involving high-level in-depth interviews, action planning and focus groups.
- Project management involved liaising with clients, internal departments, field agencies and international offices.
- Piloted the first online advertising tracking project for Harris Interactive.
Jan 2002 – Jan 2003
XPOSURE ADVERTISING - Client Services/Copywriter
- Initially worked full time in client services then continued to work in an ad hoc freelance capacity throughout the year of 2002.
- Was involved in new business pitches as well as writing communications strategies for a number of new clients.
ATTRIBUTES
- Versatility in terms of brands, media, tone and writing style.
- The ability to add inspiration to boring copy or campaigns.
- Big picture thinker and fast learner.
- A team player but reliable on solo assignments.
- Previous brand and strategic experience.
- Meticulous in terms of quality and turn around times.
BRAND EXPERIENCE (2001 – 2009)
- Johnnie Walker (TTL)
- Levi Strauss (TTL)
- GreatGuide (TTL)
- Bell’s Old Scotch Whiskey (TTL)
- Coke Light (TTL/Promotions)
- Bushmills Irish Whiskey (BTL)
- The Classic Malts Selection (BTL/Promotions)
- Sunsilk (TTL/Packaging/Promotions)
- Foschini Group (Direct Mail)
- Lux (TTL/Packaging/Promotions)
- Sunlight (TTL/Packaging/Promotions)
- Captain Morgan Old Jamaican Rum
- Organics (TTL/Packaging/Promotions)
- Numb (Naming/Web)
- The Giving Organisation (ATL)
- Mandy’s (TTL/Naming/Promotions)
- Domestos (BLT/Promotions)
- Toblerone (BLT/Promotions)
- Côte d’Or (BLT/Promotions)
- SAB (Promotions)
- Wola MTN (TTL/Retail)
- Reconnect (Naming/Retail)
- AXE (TTL)
- KGB (TTL)
- Zinza (TTL)
- Sun International (BTL/Promotions)
- Ignition (Naming/Corporate Comms)
- Nortel Systems (Corporate Comms)
- Ezemvelo KZN Wildlife (TTL)
- Black Flys Eyewear (Pitch Strategy)
- Acer Computers (Pitch Strategy)
REFERENCES
Nina Gruber - Creative Director
Oscar Tango Marketing
nina@oscartango.co.za
+27723809138
Andrew Rall -
CEO
Agile Advertising
andrewr@agilesolutions.co.za
+27824923738
Sandra Benskin
sandra@adtalent.co.za
+27 (0) 21 422 3590